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Financial Literacy, Risk Perception, and Portfolio Diversification: A Behavioral Finance Analysis of Swedish Gen Z Investors
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2025 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

With the rapid evolution of financial technology and the complexity of financial institutions, financial literacy is a topic of interest worldwide. The level of financial literacy has a significant impact on how people invest. One area where financial literacy is crucial, is in investing. Risk perception and portfolio diversification are other key factors in investment decision-making. This upbringing of Gen Z, in a rapidly evolving world, could have an impact on the general level in terms of level of financial literacy and financial decisionmaking for investors. The main purpose of this study is to analyze how different levels of financial literacy influence investors’ risk perception as well as their decisions regarding their portfolio diversification among Gen Z investors in Sweden. This, with the help of a qualitative method composed of semi-structured interviews, the implementation of the prospect theory and by adopting a behavioral finance approach.  This study’s result shows that while enhancing financial literacy is important, it alone is not enough to predict or guide investment behavior among Gen Z investors. It demonstrates that a combination of financial literacy, emotional and psychological biases influence risk perception and portfolio diversification and therefore Gen Z’s investment behavior.

Place, publisher, year, edition, pages
2025. , p. 54
Keywords [en]
Financial literacy, risk perception, portfolio diversification, Sweden, prospect theory and behavioral finance
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-68771OAI: oai:DiVA.org:hj-68771DiVA, id: diva2:1972670
Subject / course
JIBS, Business Administration
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Available from: 2025-06-19 Created: 2025-06-18 Last updated: 2025-10-13Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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  • asciidoc
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