This thesis explores how the Inner Development Goals (IDG) Foundation communicates inner development as a meaningful pathway to global transformation through digital media. Positioned within the field of sustainable communication, the research investigates how the Foundation constructs and performs its institutional identity across three platforms: its official website, LinkedIn, and Instagram. Drawing on Erving Goffman’s dramaturgical theory of the presentation of self, along with Persson’s (2019) digital extensions of this framework, the thesis analyzes how values such as empathy, self-awareness, and co-creation are framed as socially relevant and emotionally resonant. Using abductive thematic analysis, the study examines 15 strategically selected media items published between 2022 and 2025. The findings show how the Foundation adapts its tone, narrative, and visual strategies to different platform contexts while maintaining a coherent institutional ethos. The analysis highlights how digital communication serves not only as a vehicle for information, but as a performative space where legitimacy, trust, and identity are negotiated. By focusing on how inner development is made publicly meaningful, the thesis contributes to understanding how value-driven organizations use media to align personal growth with collective sustainability agendas.