The Adoption of AI-tools in Digital Marketing : A qualitative study of how AI-tools are adopted and integrated into the daily work of digital marketing.

Joshi, Neil

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The Adoption of AI-tools in Digital Marketing: A qualitative study of how AI-tools are adopted and integrated into the daily work of digital marketing.

Joshi, Neil

Jönköping University, Jönköping University Enterprise.

2025 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2025. , p. 66

Keywords [en]

ai, Marketing, adopt, AI-tools, Digital Marketing, integration, resitance

National Category

Media and Communication Studies

Identifiers

URN: urn:nbn:se:hj:diva-69014OAI: oai:DiVA.org:hj-69014DiVA, id: diva2:1976912

External cooperation

Andreas Alpers

Supervisors

Gillmore, Edward

Languilaire, Jean-Charles

Examiners

Melander, Anders

Available from: 2025-06-25 Created: 2025-06-25 Last updated: 2025-10-13Bibliographically approved

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