This work covers a complete product development process from creation of the idea for a new product to an elaborated concept. The project is ordered by a company that deliver pet products under a few different brands, the brand that that this work is focused on is their cat brand that supplies food, snacks and cat litter, they want to expand their supply with more products. The type of product was not decided at the start of the project, so the first step was to find out which needs the users had. Interviews with cat owners were performed to find out what problems they experience connected to taking care of their pets. The market was scanned to find out if there were any needs that weren’t satisfied with existing products. The process showed that there were some needs that wasn’t satisfied or satisfied in a poor way. The problem description that was chosen to find a solution for was ´there is no one that can feed the cat when the owner isn’t at home’ and ´the owner forgets to feed the cat´. Both could be solved by one and same product, an automatic cat feeder. There are many feeders on the market for dry feed, but few for wet feed which is the type of feed that the brand sells. The problem with wet feed is that once the packing is opened the food must be consumed within a few hours before it starts to go rancid if it isn’t chilled or kept in an airtight container. The existing products requires many steps by the user and has low capacity which leaves the product type with large room for improvement. The product developed in this project will solve the problem in a new and innovative way compared to how existing products does.