This research focuses on variables that affect consumer demands and satisfaction with

the last-mile delivery services in Jönköping, Sweden. Last-mile delivery is an

increasingly important aspect of the consumer experience, driven by the rapid growth

of e-commerce. The study identifies several key variables by demonstrating that

delivery time, delivery cost, flexibility, customer service quality, and environmental

impact are significant factors influencing consumer decision-making and satisfaction.

It also focuses on the mediating ability of perceived value in creating consumer

satisfaction as consumers evaluate delivery services in terms of functional, emotional,

and social determinants of the delivery services. A survey of 322 participants was used

to stimulate the collection of research data by means of a quantitative research design.

Correlation test indicated that there were strong positive correlations between the

delivery factors and satisfaction, mainly in the dimensions of delivery time, cost, and

customer service. Another fact highlighted in the study is the sustainability consumer

decisions grow more important. The research results can be of interest to the providers

of the delivery services, giving them practical suggestions, where they should focus to

improve the efficiency of the services, lower costs, increase flexibility, and adopt

sustainable operations. This study develops the literature on last-mile delivery,

particularly in smaller cities and provides guidelines for further research on consumer

behaviour in logistics and e-commerce