Strategic Brand Repositioning:Accessing Upscale Markets : A comparative study of  Hästens Sängar and Arbesko AB

Rafijevas, Saidas; Todiras, Alina

ju.se

Simple search

Advanced search -
Research publications Advanced search -
Student theses Statistics

English Svenska Norsk

Change search

Cite ExportLink to record

Permanent link

https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12420

Direct link

https://ju.diva-portal.org/smash/record.jsf?pid=diva2:322531

Cite

Citation style

apa
ieee
modern-language-association-8th-edition
vancouver
Other style

More styles

Language

de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale

More languages

Output format

html
text
asciidoc
rtf

Strategic Brand Repositioning:Accessing Upscale Markets: A comparative study of Hästens Sängar and Arbesko AB

Rafijevas, Saidas

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

Todiras, Alina

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2010. , p. 72

Keywords [en]

positioning, repositioning, brand identity, touchpoints

Identifiers

URN: urn:nbn:se:hj:diva-12420OAI: oai:DiVA.org:hj-12420DiVA, id: diva2:322531

Uppsok

Social and Behavioural Science, Law

Supervisors

Naldi, Lucia

Available from: 2010-06-18 Created: 2010-06-07 Last updated: 2025-10-13Bibliographically approved

Open Access in DiVA

fulltext(1688 kB)

3567 downloads

File information

File name FULLTEXT01.pdfFile size 1688 kBChecksum SHA-512

1c79d456a9c903228367b86874fe53f845abe4c7cf3672153a1496feec787b3dbcd3c62792cd0eb4893b208b297b7ac22dd6e47d6d50ae1a49bb4c71444ae2df

Type fulltextMimetype application/pdf

Search in DiVA

Total: 3589 downloads

The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Total: 753 hits