Leveraging the family brand: Using brand management to highlight the advantages of family firms 2010 (English)In: Long term perspectives on family business: theory, practice, policy : IFERA, Lancaster, 2010 : book of proceedings / [ed] Elias Hadjielias, Lancaster: Lancaster University Management School , 2010Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Lancaster: Lancaster University Management School , 2010.

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Social Sciences

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URN: urn:nbn:se:hj:diva-12790ISBN: 1862202753 (print)ISBN: 978-1862202757 OAI: oai:DiVA.org:hj-12790DiVA, id: diva2:329903

Conference

10th Annual World Family Business Research Conference

Available from: 2010-07-14 Created: 2010-07-14 Last updated: 2025-10-13Bibliographically approved

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Blombäck, Anna

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Blombäck, Anna

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JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership)JIBS, Center for Family Enterprise and Ownership

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