Entrepreneurs are often influenced in their decision making by social context (Taylor & Thorpe,2004). Aiming to be successful, they need to learn how to act proactively in order to bring the product or service to market, how to close deals with suppliers and how to interact with potential customers (Bhave, 1994; Davidsson, 2004). This requires presence of a wide array of skills and knowledge andthus, aware of own deficiencies, entrepreneurs actively use social networks to learn from them. This article suggests that entrepreneurs are more likely to search inspiration and learn from their professional networks, where the cognitive distance is small.