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Mythologizing the Business: The Brand Building Process of a Web 2.0 Company
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2010 (English)Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2010.
Keywords [en]
Web company, brand mythology, modern myth, Barthes, business
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-13274OAI: oai:DiVA.org:hj-13274DiVA, id: diva2:353531
Conference
Transcultural Communication - Intercultural Comparisions, 3rd ECREA Conference, Hamburg, Germany, 12-15 October 2010
Available from: 2010-09-27 Created: 2010-09-27 Last updated: 2025-10-13Bibliographically approved

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Svensson, Anders

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