In this paper we pursue the research question: “What is it like inside a strategist’s world?” which originally was suggested by Smircich & Stubbart (1985). We elaborate on strategic environments through the everyday practices as described by CEOs (Schutz, 1967, 1973) and suggest that strategic environments can be characterized as specific, generic and institutionalized. Our findings emanate from an interview study with six general managers (CEOs) of medium sized listed companies from different industries in Sweden. The individual CEOs elaborate on the context/environment not only in terms of industry; instead they all contextualize their companies differently in terms of a specific environment. Based in these findings we argue that the notion of strategic environments should be widened beyond discussions on the competitive situation. Although, we also find that both the competitive situation and the ownership situation are elaborated on by all CEOs. Thus both “environments” occupy extensive time in their everyday situation but they are described differently by the CEOs. How can we understand the similarities among the CEOs? Is the everyday life of a CEO similarly determined by others? In addition to the interpretive framework advocated by Smircich & Stubbart (1985) we suggest a framing of strategists as members of an objectified and institutionalized business society which is inspired by Berger & Luckmann (1966).