Purpose

This study explores the internationalization pathway of the Born Global, The Company, when entering the Mexican market.

Background

Companies have recently started realizing the importance of “being green” for their customers. Market demand shifts towards more natural and renewable materials that can prevent damage and enhance the well-being of individuals and societies.  Therefore, the market for biodegradable materials is growing and is full of possibilities. Today, many additives suppliers operate globally. Born Global firms stand out with their approach to the internationalization process. It is interesting to find out the uniqueness of the Born Global firm’s internationalization pathway, their motivation and behavior.

Method 

Qualitative data was collected through two in-depth semi-structured interviews with two top management team members of The Company behind the case study. Before the two main interviews, 4 pre-interviews took place, which helped the authors to become familiar with the environment and operations of the company.  This data was complemented with secondary data obtained though literature reviews.  

Conclusion

The authors were able to find several gaps in the Integrative Model of Small Firms Internationalization, by Bell et al. (2003). Firstly, they found that not all Born Global firms have a Home market to return to. Secondly, it was clear that the model was too rigid in its segmentation of types of Born Global firms. According to the research done by the authors, a firm can act as both an innovator and adopter, as a “Knowledge-intensive” and “Knowledge-based” firm, and can target both a niche and a mass market simultaneously.