Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims

Masuwely Fondeson, Melvin

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Consumer Perception of Product Placement: The Relationship between Perceptions and Attitudes towards Movies and Placed claims

Masuwely Fondeson, Melvin

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2011.

National Category

Social Sciences

Identifiers

URN: urn:nbn:se:hj:diva-16720OAI: oai:DiVA.org:hj-16720DiVA, id: diva2:456551

Uppsok

Social and Behavioural Science, Law

Supervisors

Wikström, Patrik

Examiners

Blombäck, Anna

Available from: 2011-12-15 Created: 2011-11-15 Last updated: 2025-10-13Bibliographically approved

Open Access in DiVA

Consumer Perception of Product Placement(858 kB)

2028 downloads

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File name FULLTEXT01.pdfFile size 858 kBChecksum SHA-512

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Total: 2042 downloads

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