Marketing Strategy for Mobile Application on iOS : An evaluation to marketing strategy made by Chinese small and medium-sized apps-making companies

Letian, Wang; Hao, Wang

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Marketing Strategy for Mobile Application on iOS: An evaluation to marketing strategy made by Chinese small and medium-sized apps-making companies

Letian, Wang

Jönköping University, Jönköping International Business School, JIBS, Business Informatics.

Hao, Wang

Jönköping University, Jönköping International Business School, JIBS, Business Informatics.

2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis

Place, publisher, year, edition, pages

2013. , p. 72

National Category

Other Social Sciences not elsewhere specified Other Computer and Information Science

Identifiers

URN: urn:nbn:se:hj:diva-20877OAI: oai:DiVA.org:hj-20877DiVA, id: diva2:612332

Subject / course

IHH, Informatics

Presentation

2012-08-24, B3052, Högskoleområdet, Gjuterigatan 5, Jönköping, 12:00 (English)

Uppsok

Technology

Supervisors

Lindh, Jörgen, Associate Professor

Ghazawneh, Ahmad, Doctoral Candidate

Examiners

Vimarlund, Vivian, Professor

Available from: 2013-06-26 Created: 2013-03-21 Last updated: 2025-10-13Bibliographically approved

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Master Thesis-Letian Wang & Hao Wang version 3.2(2114 kB)

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