This work investigates the use of enterprise models for service configuration with a focus onknowledge related to organizational roles. Starting from an industrial case, it presents anapproach to extract a role’s information demand from an enterprise model and to use thisas initial configuration for agent-based services. In addition to the meta-model included inthe enterprise modeling language, the use of a common ontology is proposed which capturesboth, the perspective of information demand and services. The architecture of the agentbasedservices is following the idea to characterize all actors by their roles and to representthem by sets of services. This approach facilitates self-organization in the service level.The main contributions of the paper are (1) to show that a role’s information demand isrelevant for service configuration, (2) to present a way of extracting information demand fromenterprise models, and (3) to extend an approach for SOA-based enterprise representationwith information demand.