Problem: Former research focuses a lot on adoption factors, to answer which factors do SMEs consider but not to focus on the outcomes of adopting e-commerce to your business. The question is, if SMEs that are not using e-commerce fall behind in the development of their growth when compared to others that have applied e-commerce in their strategy. Despite that there has been an increasing amount of literature on SME performance over the last couple of years, big gaps regarding understanding the outcomes of e-commerce adoption remains.

Purpose: The purpose of this study is to extend the current existing research, by bringing an understanding of the outcomes of e-commerce adoption within Swedish SMEs in the retailing industry with no more than 249 employees.

Method: The study was conducted through a qualitative method with an abductive approach. The qualitative technique used was semi-structured interviews on five Swedish SMEs within the retailing industry that was questioned how their businesses have been influenced by the e-commerce adoption in forms of organizational processes, success factors and drivers and barriers.

Results: The findings from the empirical results showed regarding organizational processes that Swedish SMEs do not always reduce their costs of an e-commerce adoption since it is a complex and risk-taking process where security must be dealt with, which means high investment costs. Furthermore, Swedish SMEs increase their visability to a national level and reach a wider segment. Serving customers easier was another outcome of e-commerce adoption followed by improved customer service and closer customer relationships. Regarding drivers and barriers the findings showed that penetration, cost reduction and expansion are the biggest drivers for adopting e- commerce followed by keeping up with digitalization. Furthermore, the identified barriers are fraud and security implementation costs that were a common experience among the Swedish SMEs. The finding showed that the success of the adoptions of e- commerce are a good content of the e-commerce and control, and convenience have developed from a success factor to a driving factor in today's market.