Efficient support of business needs, processes and strategies by information technology is a key for successful enterprise functioning. The challenge of Business and IT Alignment (BITA) has been acknowledged and actively discussed by academics and practitioners during more than two decades. On one hand, in order to achieve BITA it is required to analyse various focal areas of an enterprise, which motivates the benefits of Enterprise Architecture (EA) in this respect. On the other hand, it is also required to deal with multiple interests of involved stakeholders and create a shared understanding between them, which motivates the benefit of using Enterprise Modeling (EM). Therefore, this paper describes the idea of investigating the role of an integrated practice Enterprise Architecture Modeling in the context of BITA.