Microcelebrity influencers and advertorial disclosure: Practicing the advertising/editorial divide on Instagram 2016 (English)Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

2016.

National Category

Business Administration Media and Communications

Identifiers

URN: urn:nbn:se:hj:diva-31429OAI: oai:DiVA.org:hj-31429DiVA, id: diva2:954420

Conference

16th ICORIA, International Conference on Research in Advertising: Challenges in an age of (dis)engagement, Ljubljana, June 30 - July 2, 2016.

Note

European Advertising Academy (EAA)

Available from: 2016-08-22 Created: 2016-08-22 Last updated: 2025-10-13Bibliographically approved

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Ots, Mart

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Ots, Mart

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HLK, Media and Communication StudiesJIBS, Media, Management and Transformation Centre (MMTC)JIBS, Business Administration

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Business AdministrationMedia and Communications

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